The Power of Branding
This course is designed to help you create your brand personality and build your audience.
This course introduces brand archetypes that help you attract the right clients interested in your offer.
A brand personality is a valuable resource to build your business in a strategic and meaningful way. Typically, brand personalities are what your brand stands for. Clients who enjoy your brand will want more, so they are more likely to enroll in a more extensive or more expensive offer later on.
Yamilca Rodriguez
Creative Brand Strategist
Other reasons why this course is valuable:
1
If you are a coach being able to delight and create an experience for your client and answers to their problems.
2
Deliver your story with a strong magnetic presence.
3
Understanding your clients’ needs and desires.
4
Simple and easy to grasp and be able to teach others the concept.
The Power of Branding
This Nine Lesson Course will help you create your brand personality and build your audience. This course introduces brand archetypes that help you attract the right clients interested in your offer.
What this course offer
Brand Archetypes will help you define your Brand Personality, Look, Colors, Message, and Ideal Client.
Module 1 - Know Who You Are - Your Unique Brand Personality
You will learn: How human drivers and characteristics are associated with your brand's unique personality in the mind of your Superfan
Lesson 1 - How do you show up in the world?
Lesson 2 - What is your Celebrity Archetype?
Lesson 3 - Brand Values
Module 2 - The Power to Deeply Connect with your Superfan
Create your Ideal Client and tap into their Desires. You will learn: You will know who you magnetically attract, your unique personality, and what your Superfan desires.
Lesson1- Opposites Attract
Lesson 2 Connecting Deeply with the Superfan
Lesson 3 - You are creating a Superfan Profile
Module 3 - Message and Niche Clarity
You will learn: The message addresses the critical Superfan's problems by stating why the Superfan should care about your products, programs, or services. Niche Clarity: The strategy that will maximize your Superfan's relevancy and distinctiveness in maximizing brand value.
Lesson1 - Define Message Style.
Lesson 2 - Build Tension & Get Quality Leads
Lesson 3 - Create your Unique Brand Message
BONUS!!!
Create your Ideal Client and tap into their Desires. You will learn: You will know who you magnetically attract, your unique personality, and what your Superfan desires.
30 minute virtual Archetype Assessment Call
Brand Archetype Cards PDF
Two-page Customized Archetype Report & Strategy Call
The Archetype Method
The Archetype Method has its foundation in psychology utilizing the four major drivers of human behavior.